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ASCE

Brand Standards

Student chapters

Abbreviated Student Chapter
Area of Isolation
Horizontal Configuration
Incorrect Usage
Proper Usage
Vertical Configuration

Sub Brands

Alternate Graphic Application
Alternatives to Official Colors
Area of Isolation
Backgrounds
Graphic Application of Initiatives, Products, and Services
Icons
Incorrect Usage
Official Colors
Proper Usage
Text References to Initiatives, Products, and Services
Text References to Subbrands
Type Size and Spacing
Without ASCE Logo

Special Modifiers

Area of Isolation
Incorrect Usage
Proper Usage
Type Size and Spacing

Logo

Area of Isolation
ASCE Members Only Icon
ASCE Shield Logo
Backgrounds
Designing An ASCE Graphic With Correct and Incorrect Usages
Incorrect Logo Usage
Logo And Signature Usage As Separate Elements
Logo Usage Without Registered Mark
Logo with Signature on One Line
Logo With Signature On Two Lines
Logo with tagline
Proper Usage
Society Awards - Alternate Format
Society Awards - Preferred Format
Use Other Book Marks

Regions, Sections, Branches and Younger Members

Area Of Isolation
Branches - Anniversary Modifiers - Alternate
Branches - Anniversary Modifiers - Preferred
Branches - Horizontal Configuration
Branches - Vertical Configuration
Incorrect Usage
Proper Usage
Regional Younger Member Council - Title Block
Regions
Section&Groups
Sections - Anniversary Modifiers - Alternate
Sections - Anniversary Modifiers - Preferred
Younger Member Forums

Institute Logos

Area of Isolation
Area of Isolation Exception
Backgrounds
Chapters, Sections or Sub Groups
Color Usage
Exhibit 1. AEI
Exhibit 2. CI
Exhibit 3. COPRI
Exhibit 4. EMI
Exhibit 5. EWRI
Exhibit 6. GEO
Exhibit 7. SEI
Exhibit 8. T&DI
Exhibit 9. UESI
Incorrect Usage
Institute Awards - Alternate Format
Institute Awards - Preferred Format
Institute Chapter Awards
Minimum Size
Proper Usage
Reversing the Shield Logos
Shield and Type Configurations
Student Chapters
Text References to the ASCE Institutes
Usage with Signature on One Line

BRAND ATTRIBUTES

BRAND ATTRIBUTES

Academy Logos

Incorrect Usage
Proper Usage

Typography

Primary Typeface
Secondary Typeface

Color

ASCE Logo Color
Primary Color Palette
Accent Color Palette
Metallic Color Palette

Collateral Resources

ASCE E-mail Communication

"Call to Action" Tagline
Content
Format
Incorrect Usage

Powerpoint

ASCE PowerPoint - Institutes
ASCE PowerPoint - Subbrands
ASCE Powerpoint - Version 1
ASCE PowerPoint - Version 2
ASCE PowerPoint - Version 3
ASCE PowerPoint - Infrastructure Tagline Version 1
ASCE PowerPoint - Infrastructure Tagline Version 2

ASCE Web Properties

ASCE Web Properties

Letterhead, Business Envelope, & Mailing Labels

Business Envelope
Letterhead
Letterhead - Subsequent Pages
Letterhead - 2 Addresses
Letterhead - 2 Addresses - Subsequent Pages
Mailing Label

ASCE Internal Memorandum

Internal Memorandum
Internal Memorandum - Subsequent Pages

Logo Resources

Certification Logos

AAWRE
ACOPNE
AGP
CEC Logos With Trademark
CEC Logos Without Trademark
UESCB

Institutes & Institute Chapters

AEI - Architectural Engineering Institute
CI - Construction Institute
COPRI - Coasts, Oceans, Ports & Rivers Institute
EMI - Engineerings Mechanics Institute
EWRI- Environmental & Water Resources Institute
GEO-Institute
Institute & Institute Chapter Awards
SEI- Structural Engineering Institute
T&DI - Transportation & Development Institute
UESI - Utility Engineering and Surveying Institute

Special Modifiers

ASCE Foundation
ASCE Press
ASCE Younger Members
Civil Engineering Magazine

ASCE Logos

ASCE Members Only Icon
Logos With Registered Mark
Logos Without Registered Mark
Shield Logos
Student Chapters

Logo Templates

Branches
Regions
Sections & Groups
Student Chapters
Subbrands
Younger Member

Regions, Sections, Groups, Branches and Younger Members

International Groups
International Sections
Regions
Section/Branch Anniversary Logos
Sections and Branches AK - CL
Sections and Branches CO - IL
Sections and Branches IN - LO
Sections and Branches MA - NE
Sections and Branches NE - SA
Sections and Branches SA - SY
Sections and Branches TA - VE
Sections and Branches VI - WY
Younger Members AK - IL
Younger Members HA - KE
Younger Members LE - NE
Younger Members NO - SO
Younger Members ST - WI

Subbrand Logos

Issues & Advocacy
Knowledge & Learning
Leadership & Management
Membership & Community
Technical Advancement Logos

Conference Resources

Web Materials and PowerPoint

Banner Ads
PowerPoint
Website and Email Banners

Color and Image Selection

Color Selection
Photo and Illustration Selection

CONFERENCE BRANDING

CONFERENCE BRANDING

Title Block Standards

Conference Title Block: Horizontal
Conference Title Block: Vertical

Print Materials

Flyers
Folded Cards and Printed Masthead
Postcards
Promotional Covers

Exhibit 2. CI

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