Alternate Graphic Application

Two configurations are allowed for the graphic application of initiatives, products, and services.

The horizontal version is preferred and is described in detail on the preceding page. However certain applications will work better with a vertical arrangement.

As shown here, the initiative, product or service name and the vertical rule are moved below the ASCE logo and aligned flush left. The space between the logo and the initiative, product, or service is equal to the height of the bottom arm of the E in ASCE. All the other guidelines for the horizontal configuration on the previous pages apply to this version.

The initiative, product, or service may be presented on as many lines as is appropriate for the shape of the area to which it is being applied. For example, subbrand logos used for twitter should be shaped as square as possible. The vertical rule and the initiative, product, or service should be the same height.

Click here to download existing Leadership & Management Subbrand logos.

Click here to download existing Knowledge & Learning Subbrand logos.

Click here to download existing Issues & Advocacy Subbrand logos.

Click here to download existing Membership & Community Subbrand logos.

Click here to download existing Technical Activities Logos Subbrand logos.