BRAND ATTRIBUTES

ASCE's mission is to provide essential value to our members, their careers, our partners, and the public by facilitating the advancement of technology, encouraging and providing the tools for lifelong learning, promoting professionalism and the profession, developing and supporting civil engineer leaders, and advocating infrastructure and environmental stewardship. The association achieves this by ensuring that the following brand attributes are consistently reinforced throughout its marketing, communications and promotional efforts.

Enduring ASCE's unwavering dedication and commitment to the field of civil engineering and our members is a constant in an ever-changing world.
Trusted Members, lawmakers, and the general public place their trust in ASCE to create, uphold, and defend the highest standards in engineering.
Responsible ASCE reflects its members' commitment to the ethical stewardship of the public good.
Expert ASCE serves as the technical "home" for all civil engineering disciplines, providing access to unique and valuable knowledge resources and communities of practice that enable members to effectively fulfill their responsibilities and advance the profession.
Professional ASCE promotes professionalism through its competence, dedication to lifelong learning and adherence to the highest standards of quality.
Leader ASCE is an influential and effective advocate for the profession, providing leadership and guidance on the key issues that impact its members and the general public.